Animal Welfare
We believe beautiful jewellery should never come at an animal's expense. Ever.
100% Cruelty Free
Every material we use, every supplier we work with, and every design we create follows one rule: no animal is harmed.
This isn't a trend for us — it's been a founding principle since day one.
From the stones we source to the packaging we ship in, every decision is made with animals, artisans, and the earth in mind.
Our Commitments
No Animal-Derived Materials
We use zero ivory, bone, horn, shell, fur, leather, or any other material sourced from animals.
Lab-Created Stones Only
Where gemstones are used, we source lab-grown or ethically mined mineral alternatives.
Supply Chain Audits
We visit and audit our artisan partners at least once a year. No audit, no partnership.
Cruelty-Free Packaging
Our boxes and pouches are made from recycled, plant-based, or sustainably harvested materials.
Giving Back to the Wild
For every 100 orders placed, we donate to wildlife conservation efforts in India.
We also choose shipping partners who have committed to carbon-neutral last-mile delivery routes.
This is not charity. It is accountability.
Verified & Committed
PETA Approved
Recognized by PETA as free from animal testing and animal-derived ingredients.
Vegan Verified
All materials used are certified vegan — no silk, lac, beeswax, or shell.
Ethical Sourcing
Supplier code of conduct includes animal welfare clauses backed by annual review.